Hello svmug members & friends!
The next meeting of the Silicon Valley Macintosh User Group (svmug) is on Monday, March 16, 2015 at 7:00PM. As always, meetings are open to the public and free to attend. Bring a friend! We are in our "Normal" room: BODEGA BAY TECH TALK ROOM at Google in Mountain View, CA. See below for details and directions.
SPEAKER & TOPIC: Scott Jenson - The Physical Web
The Physical Web is an approach to unleash the core superpower of the web: Interaction On Demand. People should be able to walk up to any smart device - a vending machine, a poster, a toy, a bus stop, a rental car - and communicate with it without being required to download an app first. Everything should be just a tap away!
This topic is likely of specific interest to iOS users as they are the biggest benefactors of the "app economy" that has sprung up in the last few years. The Physical Web isn't about killing apps though. It's about providing something that apps just can't do: Allow you to walk up and use something quickly and easily. Even though we are using URLs as our primary interaction mechanism, there is no reason that the URL can't open both a web page as well as deep link into an installed app.
From Blesh.com: “The Physical Web is a tool to manage through the complexity of the Internet of Things. It can connect any physical object to the web and render them smart with the help of portable devices that broadcast URL signals. Ultimately, it intends to let us control, navigate and sort various smart objects in the physical world surrounding us.”
About the presenter:
Scott Jenson has been doing user interface design and strategic planning for over 20 years. He was the first member of the System Software Human Interface group at Apple in the late 80’s, working on System 7, the Apple Human Interface guidelines, and the Newton digital assistant. After Apple, his many roles include director of Symbian’s DesignLab, VP of product design for Cognima, a manager of mobile UX for Google for 5 years, and a creative director at frog design in San Francisco. Scott returned to Google in November 2013 and is now working in the Chrome team on a project called The Physical Web.
MEETING ROOM LOCATION:
We will be meeting at Google, in the Bodega Bay Tech Talk Room. If you have not been here before, please allow for some extra time to find the room. Often there is a giant white mobile "Hair cut van" parked in the parking lot near where a cafeteria for Google employees and the Bodega Bay room are located. If you are lost, call (408) 480-1690 and we will try to get you to the right place.
Bodega Bay Tech Talk Room
Google - Building 1950
1950 Charleston Rd (same as 1950 Amphitheater Parkway)
Mountain View, California 94043
INTERACTIVE GOOGLE MAP:
LOCATION PHOTOS & HOW TO JOIN SVMUG YAHOO GROUP:
If you log into the svmug yahoo group, click on the Photos link to see photos of the svmug sign, the big white hair-cut van and the side area of the Google building near where the usual meeting room (Bodega Bay), as well as other building maps and rooms. If you are not yet a member of the svmug yahoo group, you can easily join from this link by clicking the "About" link and then click "Join Group".
-- From Highway 101, take the Amphitheater Parkway exit, which is also Rengstorff Avenue; Head North.
-- Turn right (East) onto Charleston Rd.
-- Turn left (North) onto the Google complex, at the 3rd driveway entrance. Look at the map to verify the driveway's location since it is hard to see in the dark.
-- Look for the meeting room shown on the map.
NOTE: If you are coming from the other direction on Charleston (coming from the East and driving West), once you cross the creek's bridge, turn RIGHT at the first driveway and go along the right side of the Google building. You'll most likely see the big white hair cut van parked there. You want to park near here. Look at the map to verify the driveway's location since it is hard to see in the dark.
6:45 PM - Doors open around this time; Get a Visitor Badge in the lobby.
7:00 PM - Introduction
7:05 PM - News
7:30 PM - Presentation by Scott Jenson
8:30 PM - Break
8:45 PM - Q&A - misc.
9:30 PM - All done! Clean up after ourselves and go.
Apr 20 - Allison Sheridan - Audio Hijack
May 18 - TBD
NOTE: Is there a new product or technology you think the group would like to know about? Who would you like us to bring back? Let us know.
SVMUG (Silicon Valley Macintosh User Group)
SVMUG meetings occur on the 3rd Monday of each month (with some holiday exceptions). Meetings are free and open to the public. Audience members may arrive or depart at their convenience, so feel free to arrive late, or leave early if you wish.
SVMUG started as the South Bay branch of the Berkeley Mac User Group (BMUG), and lives on after the dissolution of the main organization. We hold monthly meetings on the Google campus in Mountain View, focusing on user support, vendor demonstrations, and community contacts.
FOLLOW US ON TWITTER: @SVMUG
JOIN THE SVMUG EMAIL LIST & YAHOO GROUP:
Did you know that we have a Yahoo Group Email List? You can join here:
The email list is where the announcements are sent and members can ask questions at any time. You can set your email settings to get individual emails or a daily digest or only the special announcements like this one. Or, if you prefer no emails, you can just go directly to the yahoo group to read the messages there. You can always check the svmug.org website for announcements.
LOCAL MAC GROUPS (If yours is not listed, let us know!)
Silicon Valley Mac User Group, at http://www.svmug.org
Santa Cruz Mac User Group, at http://www.macruzers.org
Stanford/Palo Alto MUG, at http://pa-smug.org
BMUG West, at http://www.bmugwest.com
East Bay Mac User Group, at http://www.ebmug.org
San Leandro Mac User Group, at http://www.slmug.org
North Coast Mac User Group, at http://ncmug.org
Planet Mac User Group, at http://www.planetmug.org